NETComm Labs-Specialist in Web store E-commerce

As per data released by comScore, India had an astounding 44 million online retail visitors as on December 2012, which represented just 62% of the online population, highlighting the tremendous potential which still exists to tap more online users to purchase products online. Visitor loyalty has also seen an upward trend as per comScore, with the Indian e-Commerce user making close to six visits a month to an e-Commerce site, which brings to the fore the importance of a well structured and implemented ecommerce solution to draw repeat customers.

In the ultimate analysis, no other aspect is of greater significance for a retailer than the e-commerce software solution that is ultimately employed to display and sell his products and services online. This is particularly true for e-commerce software India due to the very real and visible diversity in the taste and preferences of online users in India primarily based on cultural and religious influences.

There is no dearth of e-commerce software companies offering ecommerce software to clients at highly desirable rates. But like everything else in life, quality should precede all other considerations. Located in Delhi NCR, NETComm Labs has over the years established itself as a leading provider of e-commerce software solutions designed to provide e-commerce facility to retailers to sell products or services online in a highly user friendly and cost effective manner.The benefits of using NETComm Labs ecommerce package India include:

  • Expanded geographical reach
  • Wider customer base
  • Increased visibility through search engine marketing
  • 24 x 7 x 365 availability
  • Improved customer loyalty
  • Reduced marketing and advertising costs
  • Collection of customer data

E-commerce software solutions from NETComm Labs have helped innumerable small retailers to build a good online presence and compete successfully with better known brands. E-commerce software solutions have also evolved both in terms of technology and design over time to meet the growing and differing needs of a globally connected tech savvy generation.  The biggest advantage that successful e-commerce software can potentially provide to a business is the opportunity to extend its user base to a whole new population beyond the traditional bricks and mortar business without adding on significant infrastructure cost.

Located in Delhi NCR, NETComm Labs has over the years built an impressive track record of partnering with leading clients to provide customized e-commerce solutions that have helped these companies make a mark in e-commerce retailing in India. A retailer’s brief regarding the different sections like the Product Catalog, Shopping Cart and the payment gateway etc and their essential functioning form the basis for the Netcomm team to design and develop a customized e-commerce solution to cater to the retailers specific needs. A recent success story relates to Netcomm Labs successful partnership with NewU in developing e-commerce software that enabled New U to expand its beauty retail business beyond the major metros to target the growing beauty conscious population in the smaller towns and cities.

With many more such successes to its credit, Netcomm Labs is the preferred partner of choice for providing timely and cost effective ecommerce software solutions.

Netcomm – Pioneering e-commerce innovation in India

India’s e-commerce industry has witnessed exponential growth in the last 5 years, from a consolidated base of just over $1.75 bn in 2007, to an industry size of over $14Bn by 2012 and going strong. This growth has also sparked off a wave of e-commerce software solutions to cater to this ever going industry. Well-designed e-commerce software can provide immense benefits to businesses that expand much beyond their brick and mortar set up.

Located in Delhi NCR, Netcomm Labs has over the years built an impressive track record of partnering with leading e-tailers to provide customized ecommerce solutions that have helped these companies make a mark in e-commerce retailing in India.

Among the many companies offering e-commerce packages India, Netcomm Labs’e-commerce software stands out due its superior product and highly customizable product delivery. The team has over the years built significant expertise in designing and developing e-commerce solutions encompassing:

Netcomm Labs’ standard e-commerce software solutions incorporate a range of features that make it extremely user friendly and easily navigable, benefiting both the retailer as well the end user. Key features include:

  • Advanced search options to make it easy to search for products online
  • Allows Registered users, the flexibility to create/ edit/ publish any kind of web content – web pages/ weekly newsletters/ text/ image banners/ client & customer testimonials
  • Extremely user friendly so that Business users are able to add desired products without any technical assistance
  • Fully Secure online transactions with Payment gateway integration through options like PayPal, credit/ debit card, Net banking etc
  • Online shopping card embedded portfolio, developed using advanced e-commerce development software like Asp.Net and PHP

Netcomm recently partnered with NewU, the beauty retail chain of Dabur group to design and develop an ecommerce package India to grow its customer base beyond just the major metro cities, to cater to the Tier II and Tier III cities as well. The brief was to provide a multi brand online format for.

Netcomm was able to deliver fully customized ecommerce software to meet the client’s needs in a very short frame of time due to its superior expertise and experience in this domain. Options such as‘shop by

category’ and ‘shop by brand’  enable users to search and compare products easier and faster. While at the back end user friendly options make it extremely easy and convenient for the client’s back-end office to easily track orders, inventory and dispatch status.

It is hardly surprising that Netcomm has been able to grow at an impressive rate of 30-40% every year just through client referrals, without having to invest in any kind of advertising or promotions.

Multi-brand online store

BUSINESS-RELATED CHALLENGE
NewU, beauty retail chain of Dabur group, wanted to create an online store and expand its customer base beyond key metro cities. This online multi-brand store required extensive cataloging of items, as well options for browsers to compare and view product pictures, as well as promotions running from time to time. Apart from that, NewU wanted suitable integration with the existing customer loyalty program and enable customers to redeem their points earned.
THE SOLUTION
Netcomm made a ‘shop by category’ and ‘shop by brand’ option so that browsers could search products faster. Apart from that, an online shopping cart with payment gateway, as well as gifting options were added to this site. Netcomm’s solution has also enabled the client’s back-end office to easily track orders, inventory and dispatch status.

Interview with Sonali Chowdhry, Director-Marketing, Netcommlabs Pvt. Ltd By Anushri

 “The SME Segment is Growing Steadily”

However, Indian SMEs lack considerably in this space. In an interaction with SMEntreprenur, Sonali Chowdhry, Director-Marketing, Netcomm Labs, talks about the new initiative being taken by her venture to empower the SME sector in the IT Space.

Although large corporations have brought out programmes to equip SMEs with IT Infrastructure, the rate of adoption is still low. What according to you is the reason behind it? Is it the mindset or affordability?

The mindset that the proposed IT infrastructure is an expensive investment makes it a nottleneck for SMEs. While there are loan schemes being offered by banks but they too are not attractive enough for SMEs to make a bid of large scale infrastructure changes.

Do you offer any special service empowering Indian SMEs in the IT Space?

In the e-commerce services space, we have launched packages that can make SMEs create web-stores in a cost-effective manner, thereby giving an extension to their brick-and-mortar business.

Your area of work faces major competitors? What are the policies that you offer to attract customers?

Good work gets us good referrals, and this is how we increase our client-base without investing in advertising and promotions.

What has been your growth rate? How do you plan to expand your business?

We have been growing consistently at about 30-40 per cent in our reach and customer-base. We want to target the SME segment with our new web services because this segment is growing steadily despite economic turmoil.

Article Source: www.indianretailer.com