Website Development – A Process guide

Launching a website may seem like a very easy process basically involving choosing an agency and setting the price point with them. However this is also the primary reason why so many sites fail as they fail to make the selection correctly.

 Although there is no dearth of web development companies in India, the challenges in getting a good website designed and developed remain, as many agencies are not equipped to deliver as per client expectations. It is very imperative for companies to adhere to globally defined process steps while designing and developing a website to ensure that the final product is the result of a well thought through process.

 Adherence to a set process for website design and development helps to ensure that a website passes through all quality checks before being delivered to clients.

 Below is a quick look at the main steps while designing and developing a website:

As a first step, website design companies in India need to research or gather information on the client and the industry as part of the process of designing and developing a website. This involves understanding the purpose of building the site, target audience for the site, nature and demographics of the target audience, objective sought to be achieved through the website, whether it is simply disseminating information or to sell a product.

 Planning the site map comes next. This includes defining the main pages or subjects to be covered in the site as well as the sub pages which work as a guide for developing the content and navigational system on the website. Deciding on the technology to be used on the site is also very important, be it an e-commerce software solution or an interactive flash based website.

The third step involves designing the look and feel of your site based on information gathered during the first two steps. It is very important to keep the target audience in mind while designing the look and feel as a website for a financial institution will differ significantly from a website aimed at selling fashion items. Corporate website development companies typically build a couple of prototypes of the website for the client. Based on client suggestions and feedback on the prototypes, the final product is developed.

 Design and development of the actual website is the next step and this typically begins with putting together the template for the home page, and then the subsequent pages.

Testing the site for functionality and cross browser compatibility comes next. A good website development company will be aware of and adhere to global standards of website design and development. Once the site has been rigorously tested for functionality and compatibility, it is delivered and uploaded on the client server through a FTP program.

The last stage involves providing ongoing support and maintenance for the website to the client to ensure that the website is continuously updated and remains compatible with new web standards.

Netcomm Labs- Partnering you in your digital journey

Launching a website may seem like a very easy process involving choosing an agency and setting the price point with them. However, this is also the primary reason why so many sites fail as they fail to make this selection carefully.

Although there is no dearth of software development companies in India, the challenges in getting a good website designed and developed remain as many agencies are not equipped to deliver as per client expectations. It is very imperative for companies to adhere to globally defined process steps while designing and developing a website to ensure that the final product is the result of a well thought through process.

Netcomm Labs, a premier website development company in India, has established an enviable track record of building highly successful websites for clients. Their website design and development process steps ensure that a website passes through all quality checks before being delivered to clients. Among the leading development companies in India, Netcomm Labs also excels in providing solutions to cater to e-tailers in India. Following are the main steps followed by Netcomm Labs while designing and developing a website.

As a first step, website design companies in India need to research or gather information on the client and the industry as part of the process of designing and developing a website. This involves understanding the purpose of building the site, target audience for the site, nature and demographics of the target audience, objective sought to be achieved through the website, whether it is simply disseminating information or to sell a product. Planning the site map comes next. This includes defining the main pages or subjects to be covered in the site as well as the sub pages which work as a guide for developing the content and navigational system on the website. Deciding on the technology to be used on the site is also very important, be it an e-commerce software solution or an interactive flash based website.

The third step involves designing the look and feel of your site based on information gathered during the first two steps. It is very important to keep the target audience in mind while designing the look and feel as a website for a financial institution will differ significantly from a website aimed at selling fashion items. Corporate website development companies typically build a couple of prototypes of the website for the client. Based on client suggestions and feedback on the prototypes, the final product is developed. Design and development of the actual website is the next step and this typically begins with putting together the template for the home page, and then the subsequent pages. Testing the site for functionality and cross browser compatibility comes next. A good website development company will be aware of and adhere to global standards of website design and development.

Once the site has been rigorously tested for functionality and compatibility, it is delivered and uploaded on the client server through a FTP program. The last stage involves providing ongoing support and maintenance for the website to the client to ensure that the website is continuously updated and remains compatible with new web standards. Adhering to global processes have helped Netcomm Labs partner successfully with reputed organizations like Dabur NewU to build e-commerce websites that have helped them reach consumers beyond the metro cities.

NETComm Labs – Leading the E-commerce revolution with its pioneering technology

With a rich legacy of successfully partnering with leading retailers to deliver e-commerce sites that has helped them multiply their reach and revenue manifold, NETComm Labs has truly been the vanguard of the e-commerce revolution in India.  The success of any e-commerce website hinges on the overall experience of the consumer while shopping at the site.  This could include factors like ease of searching, shopping cart, payment gateway and page loading among other features. Aesthetics also play a big role in overall impact a site has on a customer and how inclined is a customer to revisit the site for more purchases as well as to spread positive word of mouth.

ecommerce

The superlative team of specialist e-commerce designers and developers at NETComm Labs ensure that they understand the client requirement in detail and undertake a detailed study of the target consumers before building a prototype of the site. This detailed analysis of the target consumers which includes studying buying behavior, demographics, intrinsic motivators, influencers etc is what sets NETComm Labs apart from others. NETComm specializes in designing extremely user friendly, cost-effective e-commerce platforms with fast turnaround times. Satisfied clients who have benefited both in terms of bottom line and top line from NETComm Labs ecommerce solutions include Dabur, Havells to name a few. The bar has been set high by NETComm Labs in terms of positive consumer experiences

NETComm Labs has built considerable expertise across e-commerce platforms and solutions to cater to a wide range of online retail services including fashion, auctions, real estate and rental services as well online takeout services. Advanced features allow retailers to promote their goods and services online through gifts and vouchers. Retailers can also provide business listings as well as provide a marketplace experience to customers by using specialized customized services of NETComm Labs. All e-commerce solutions from NETComm Labs are based on a Core CMS framework with open source CMS to provide highly optimized, fast loading ecommerce sites to retailers and consumers.

“The use of advanced technology to develop ecommerce platforms are what make NETComm Labs one of the most sought after organizations for e-commerce solutions.” a senior company resource was quoted as saying. Its latest offering, Online shopping card embedded portfolio has been developed using software like Asp.Net and PHP. Other advanced features include providing every registered user with access to be able to edit or create as well as publish web content of any nature including client testimonials, web pages, newsletters etc.

NETComm Labs-Specialist in Web store E-commerce

As per data released by comScore, India had an astounding 44 million online retail visitors as on December 2012, which represented just 62% of the online population, highlighting the tremendous potential which still exists to tap more online users to purchase products online. Visitor loyalty has also seen an upward trend as per comScore, with the Indian e-Commerce user making close to six visits a month to an e-Commerce site, which brings to the fore the importance of a well structured and implemented ecommerce solution to draw repeat customers.

In the ultimate analysis, no other aspect is of greater significance for a retailer than the e-commerce software solution that is ultimately employed to display and sell his products and services online. This is particularly true for e-commerce software India due to the very real and visible diversity in the taste and preferences of online users in India primarily based on cultural and religious influences.

There is no dearth of e-commerce software companies offering ecommerce software to clients at highly desirable rates. But like everything else in life, quality should precede all other considerations. Located in Delhi NCR, NETComm Labs has over the years established itself as a leading provider of e-commerce software solutions designed to provide e-commerce facility to retailers to sell products or services online in a highly user friendly and cost effective manner.The benefits of using NETComm Labs ecommerce package India include:

  • Expanded geographical reach
  • Wider customer base
  • Increased visibility through search engine marketing
  • 24 x 7 x 365 availability
  • Improved customer loyalty
  • Reduced marketing and advertising costs
  • Collection of customer data

E-commerce software solutions from NETComm Labs have helped innumerable small retailers to build a good online presence and compete successfully with better known brands. E-commerce software solutions have also evolved both in terms of technology and design over time to meet the growing and differing needs of a globally connected tech savvy generation.  The biggest advantage that successful e-commerce software can potentially provide to a business is the opportunity to extend its user base to a whole new population beyond the traditional bricks and mortar business without adding on significant infrastructure cost.

Located in Delhi NCR, NETComm Labs has over the years built an impressive track record of partnering with leading clients to provide customized e-commerce solutions that have helped these companies make a mark in e-commerce retailing in India. A retailer’s brief regarding the different sections like the Product Catalog, Shopping Cart and the payment gateway etc and their essential functioning form the basis for the Netcomm team to design and develop a customized e-commerce solution to cater to the retailers specific needs. A recent success story relates to Netcomm Labs successful partnership with NewU in developing e-commerce software that enabled New U to expand its beauty retail business beyond the major metros to target the growing beauty conscious population in the smaller towns and cities.

With many more such successes to its credit, Netcomm Labs is the preferred partner of choice for providing timely and cost effective ecommerce software solutions.

Netcomm – Pioneering e-commerce innovation in India

India’s e-commerce industry has witnessed exponential growth in the last 5 years, from a consolidated base of just over $1.75 bn in 2007, to an industry size of over $14Bn by 2012 and going strong. This growth has also sparked off a wave of e-commerce software solutions to cater to this ever going industry. Well-designed e-commerce software can provide immense benefits to businesses that expand much beyond their brick and mortar set up.

Located in Delhi NCR, Netcomm Labs has over the years built an impressive track record of partnering with leading e-tailers to provide customized ecommerce solutions that have helped these companies make a mark in e-commerce retailing in India.

Among the many companies offering e-commerce packages India, Netcomm Labs’e-commerce software stands out due its superior product and highly customizable product delivery. The team has over the years built significant expertise in designing and developing e-commerce solutions encompassing:

Netcomm Labs’ standard e-commerce software solutions incorporate a range of features that make it extremely user friendly and easily navigable, benefiting both the retailer as well the end user. Key features include:

  • Advanced search options to make it easy to search for products online
  • Allows Registered users, the flexibility to create/ edit/ publish any kind of web content – web pages/ weekly newsletters/ text/ image banners/ client & customer testimonials
  • Extremely user friendly so that Business users are able to add desired products without any technical assistance
  • Fully Secure online transactions with Payment gateway integration through options like PayPal, credit/ debit card, Net banking etc
  • Online shopping card embedded portfolio, developed using advanced e-commerce development software like Asp.Net and PHP

Netcomm recently partnered with NewU, the beauty retail chain of Dabur group to design and develop an ecommerce package India to grow its customer base beyond just the major metro cities, to cater to the Tier II and Tier III cities as well. The brief was to provide a multi brand online format for.

Netcomm was able to deliver fully customized ecommerce software to meet the client’s needs in a very short frame of time due to its superior expertise and experience in this domain. Options such as‘shop by

category’ and ‘shop by brand’  enable users to search and compare products easier and faster. While at the back end user friendly options make it extremely easy and convenient for the client’s back-end office to easily track orders, inventory and dispatch status.

It is hardly surprising that Netcomm has been able to grow at an impressive rate of 30-40% every year just through client referrals, without having to invest in any kind of advertising or promotions.

Multi-brand online store

BUSINESS-RELATED CHALLENGE
NewU, beauty retail chain of Dabur group, wanted to create an online store and expand its customer base beyond key metro cities. This online multi-brand store required extensive cataloging of items, as well options for browsers to compare and view product pictures, as well as promotions running from time to time. Apart from that, NewU wanted suitable integration with the existing customer loyalty program and enable customers to redeem their points earned.
THE SOLUTION
Netcomm made a ‘shop by category’ and ‘shop by brand’ option so that browsers could search products faster. Apart from that, an online shopping cart with payment gateway, as well as gifting options were added to this site. Netcomm’s solution has also enabled the client’s back-end office to easily track orders, inventory and dispatch status.

Interview with Sonali Chowdhry, Director-Marketing, Netcommlabs Pvt. Ltd By Anushri

 “The SME Segment is Growing Steadily”

However, Indian SMEs lack considerably in this space. In an interaction with SMEntreprenur, Sonali Chowdhry, Director-Marketing, Netcomm Labs, talks about the new initiative being taken by her venture to empower the SME sector in the IT Space.

Although large corporations have brought out programmes to equip SMEs with IT Infrastructure, the rate of adoption is still low. What according to you is the reason behind it? Is it the mindset or affordability?

The mindset that the proposed IT infrastructure is an expensive investment makes it a nottleneck for SMEs. While there are loan schemes being offered by banks but they too are not attractive enough for SMEs to make a bid of large scale infrastructure changes.

Do you offer any special service empowering Indian SMEs in the IT Space?

In the e-commerce services space, we have launched packages that can make SMEs create web-stores in a cost-effective manner, thereby giving an extension to their brick-and-mortar business.

Your area of work faces major competitors? What are the policies that you offer to attract customers?

Good work gets us good referrals, and this is how we increase our client-base without investing in advertising and promotions.

What has been your growth rate? How do you plan to expand your business?

We have been growing consistently at about 30-40 per cent in our reach and customer-base. We want to target the SME segment with our new web services because this segment is growing steadily despite economic turmoil.

Article Source: www.indianretailer.com

E commerce Websites

E-commerce in simple terms refers to business conducted online,wherein, all transactions and deals are facilitated by internet technology. There has been quite a lot of buzz surrounding ecommerce business over past couple of years, especially since in spite of economic recession and inflationary pressures; online consumption continues to grow at a healthy pace.

Internet trading is highly complex with a wide range of aspects to be considered while designing and developing an ecommerce website.While customers demand a fast and convenient shopping process; website owners on the other hand, want an attractive site which can generate large amount of traffic converting into sales.

Your website is the first point of contact between the consumer and the seller, and hence acts as your visiting card to establish the image of your brand. A poorly conceived ecommerce site fails in this objective with little to distinguish it from other websites in terms of design or features.

Given below are some key aspects to keep in mind while designing an ecommerce site in general and the home page in particular.

A distinctive and easily recognizable logo helps to build online brand awareness and draw more visitors to the site due to higher brand recall. Advertise shopping deals and freebies prominently to encourage people to visit the site and complete purchase activity. Attractive banners with sale offers should ideally be placed on the upper side of the home page of an e commerce website. Free shipping is also a great enabler for driving sales.

It should not be difficult for buyers to locate exclusive deals and hot prices. Communication regarding an upcoming sale or any other event connected with any product should be prominently displayed on the home page to make it convenient for visitors to access and record the information.

Create product categorize to facilitate easy shopping, like categorizing products by brands and enable buyers to shop by brands. A search box is an essential feature, especially if you are trading in a wide range of products.

Every ecommerce site usually has the shopping cart and login box placed together. Customers are required to login with their personal login and password and have the facility to track past history of orders, as well as receive exclusive discount offers and opportunities to participate in various promotions or sales.

Icon for payment system and payment details should be clearly displayed on the home page.

Ensure Social Media Links are prominently displayed to make optimum use of social network to pull more visitors to the site as well as to encourage word of mouth advertising.

Provide customer support features with contact details and online chat options to take care of any pre sale or post sale queries from customers. Online services should typically be available round the clock to take into account different time zones and different periods of activity.

Having an e commerce website provides significant advantages to business with its ability to reach a large mass of people and do away with limitations of space and time. However, a successful e commerce website needs to go beyond displaying products to providing features and options to make shopping fun and convenient for customers.

Ecommerce solutions

The basic purpose of an ecommerce solution is to allow businesses to develop, operate and maintain online sites or stores without any added cost or effort on the part of the owner.

Ecommerce solutions are designed to provide convenient accessibility for online shopping, secure payment integration, online customer service as well as regular updates and enhancements to pull traffic to the site. Advanced ecommerce solutions are highly customizable with ability to provide upto 4,000+ updates and new features.

Almost all ecommerce solutions are designed to be compatible with all kinds of web servers with no added equipment. They also generally include different language options as well as currency exchange rate facility based on the geographies and customer base served by them.

A standard e-commerce solution covers the following:

Ecommerce solutions can be of several types, the main ones being

B2B – Business to Business, also referred to as Electronic Data Interchange (EDI), so called because the solution is provided for businesses who to sell to other businesses who in turn sell either in the same form or with modifications to the end user. This is the most widely used ecommerce solution, constituting approximately 90% of all ecommerce transactions.

Business to Consumer or B2C is comparatively newer ecommerce solution, wherein the end user gains access to the buyer’s network to conduct a transaction, facilitated via internet.  This has gained a lot of popularity in the recent times, offering convenience of purchase.

Consumer to Business or C2B is a relatively new and fast growing ecommerce solution wherein a customer or end user makes a specific service request from the business owner, for instance a planning a holiday package etc.

Business to Employee or B2E ecommerce solution is also known in organizational parlance as an intranet. A rapidly growing ecommerce solution, its purpose is to provide information to employees of an organization and is usually accessible through the organization’s network.

Consumer to Consumer or C2C are typically auction sites, wherein  consumers put up certain items for commercial auction. The ecommerce solution enables other consumers to access the items available on bid and place bids, and then provides a link for both buyer and seller to complete the transaction, and charges a fee for the service.

E commerce

A well designed ecommerce solution can give you that much needed competitive edge to get ahead of your competitors, therefore ensure that you do thorough planning and research on the features to include in your ecommerce solution.

Internet Retail Expo (IRE) 2013

Internet Retail Expo (IRE) 2013, the 4th Edition was accomplished in Gurgaon at Epicentre Convention Hall, from 31st Jan to2nd Feb, 2013 with 800+ distinctive participants attending this show.  We Netcommlabs Pvt Ltd were among the exhibitors at stall no.50. It was a fantastic show with a collection of perspectives, analysis, insights and key aspects of current requirements of the Indian Internet Retail. The conference was structured on diverse theme based sessions; each session brought 3-4 thought leaders forward from different functions of Industry.

Netcomm Labs founded in 1999, focus on the growing and promising Web design industry in India. After having worked widely on the Web development projects for large domestic customers, we expanded into the Web Applications; Intranets & Ecommerce domain with almost 200+ Clients at present from different industry verticals including Retail & FMCG. With a remarkable assortment of  Intranets Softwares, Extranets, multimedia applications, and websites customized web development tools in our portfolio, we displayed all the products and services offered by us for individuals and businesses requirement to survive in Internet enabled world today.

All the services offered by us were displayed clearly including website design and development, software development, business application development, Search Engine Optimization, Open Source Software Customization etc. The activities performed by us included Search Engine Optimization, Open Source Software Customization, and Graphic Design/Multimedia etc. with having knowledge on a wide range of projects which includes ecommerce, social media, e learning software, mobile applications and intranet software.

The IRE 2013 conference focused on assessing current state of retailing in India and inviting discussions on topics which are most essential in present times. It was a great platform for learning about the Indian Internet Retail. Many workshops were conducts for the same. This aim of this workshop was to provide you a outlook on how to design your eStore plan, what are the main considerations, components of the planning phase, decisions, and after a project plan created, what control methods you require to manage your business across numerous stages of growth. I also attended another workshop on Social Media for Customer Acquisition which helped me gain practical insights on using Social Media for driving sales and leads for my organization by relevant Indian and Global Social Media achievement stories.