With the number of devices, platforms, and browsers that need to work with your site grow, a responsive web design becomes an imperative. As the name implies, a responsive web design responds to its environment. A website designed with a responsive framework responds automatically to the screen size of the device from which it is accessed by adjusting the structure, images and content of the site according to the device screen size for optimal viewing. As a business owner it means that your website will have the same look and feel across all devices and screen sizes. Where the screen size is small, the framework of the site automatically readjusts to fit the available space.
There are already over a billion mobile device users worldwide and the number of users accessing the web through their mobile devices is growing at an even faster pace. As per latest statistics :
- 80% of consumers plan to conduct mobile commerce in the next 12 months
- 41% of users have used a mobile device to browse for a product after seeing it in a show or advertisement
- 57% of users say they will not recommend a business with poorly designed mobile site
- Not having a mobile optimized website is like closing your store one day each week.
As per Jeremy Keith, the key to creating a Responsive web site is to “Stop Thinking in Pages. Start Thinking in Systems.”
A responsive website has become an absolute necessity for survival in today’s internet wired world. As the trend shifts more and more towards online purchase of goods and services by consumers, ensuring that consumers are provided with a great experience while visiting your site irrespective of the device used is a must for retailers, else they are very likely to see their users very quickly switching to other sites which promise a unified shopping experience irrespective of what kind of device is being used to access their site.
At Netcomm Labs we develop best- in- class responsive websites, which offer the following advantages:
- A responsive website is likely to have greater SEO value and appear higher in search rankings. With a responsive website, there is no need to create 2 separate websites to cater separately to desktop devices and mobile devices, and hence you are not likely to have duplicated content on both sites which reduces the SEO value of the site.
- By adjusting the layout of the site as per the screen size, a responsive website provides for a much better navigation and user experience than simply an adaptive web site, which simply shrinks the size of the images and text to fit the screen
The entire spectrum of screen resolutions and screen sizes is expanding every day and it is no longer feasible both in terms of time and money involved for business owners to create separate versions of a website to fit different devices that are browser enabled. Our responsive web designs offer the opportunity to businesses to proactively engage with consumers and users by encouraging them to visit the website from any device of their choice.
Launching a website may seem like a very easy process involving choosing an agency and setting the price point with them. However, this is also the primary reason why so many sites fail as they fail to make this selection carefully.
Although there is no dearth of software development companies in India, the challenges in getting a good website designed and developed remain as many agencies are not equipped to deliver as per client expectations. It is very imperative for companies to adhere to globally defined process steps while designing and developing a website to ensure that the final product is the result of a well thought through process.
Netcomm Labs, a premier website development company in India, has established an enviable track record of building highly successful websites for clients. Their website design and development process steps ensure that a website passes through all quality checks before being delivered to clients. Among the leading development companies in India, Netcomm Labs also excels in providing solutions to cater to e-tailers in India. Following are the main steps followed by Netcomm Labs while designing and developing a website.
As a first step, website design companies in India need to research or gather information on the client and the industry as part of the process of designing and developing a website. This involves understanding the purpose of building the site, target audience for the site, nature and demographics of the target audience, objective sought to be achieved through the website, whether it is simply disseminating information or to sell a product. Planning the site map comes next. This includes defining the main pages or subjects to be covered in the site as well as the sub pages which work as a guide for developing the content and navigational system on the website. Deciding on the technology to be used on the site is also very important, be it an e-commerce software solution or an interactive flash based website.
The third step involves designing the look and feel of your site based on information gathered during the first two steps. It is very important to keep the target audience in mind while designing the look and feel as a website for a financial institution will differ significantly from a website aimed at selling fashion items. Corporate website development companies typically build a couple of prototypes of the website for the client. Based on client suggestions and feedback on the prototypes, the final product is developed. Design and development of the actual website is the next step and this typically begins with putting together the template for the home page, and then the subsequent pages. Testing the site for functionality and cross browser compatibility comes next. A good website development company will be aware of and adhere to global standards of website design and development.
Once the site has been rigorously tested for functionality and compatibility, it is delivered and uploaded on the client server through a FTP program. The last stage involves providing ongoing support and maintenance for the website to the client to ensure that the website is continuously updated and remains compatible with new web standards. Adhering to global processes have helped Netcomm Labs partner successfully with reputed organizations like Dabur NewU to build e-commerce websites that have helped them reach consumers beyond the metro cities.