E commerce Websites

E-commerce in simple terms refers to business conducted online,wherein, all transactions and deals are facilitated by internet technology. There has been quite a lot of buzz surrounding ecommerce business over past couple of years, especially since in spite of economic recession and inflationary pressures; online consumption continues to grow at a healthy pace.

Internet trading is highly complex with a wide range of aspects to be considered while designing and developing an ecommerce website.While customers demand a fast and convenient shopping process; website owners on the other hand, want an attractive site which can generate large amount of traffic converting into sales.

Your website is the first point of contact between the consumer and the seller, and hence acts as your visiting card to establish the image of your brand. A poorly conceived ecommerce site fails in this objective with little to distinguish it from other websites in terms of design or features.

Given below are some key aspects to keep in mind while designing an ecommerce site in general and the home page in particular.

A distinctive and easily recognizable logo helps to build online brand awareness and draw more visitors to the site due to higher brand recall. Advertise shopping deals and freebies prominently to encourage people to visit the site and complete purchase activity. Attractive banners with sale offers should ideally be placed on the upper side of the home page of an e commerce website. Free shipping is also a great enabler for driving sales.

It should not be difficult for buyers to locate exclusive deals and hot prices. Communication regarding an upcoming sale or any other event connected with any product should be prominently displayed on the home page to make it convenient for visitors to access and record the information.

Create product categorize to facilitate easy shopping, like categorizing products by brands and enable buyers to shop by brands. A search box is an essential feature, especially if you are trading in a wide range of products.

Every ecommerce site usually has the shopping cart and login box placed together. Customers are required to login with their personal login and password and have the facility to track past history of orders, as well as receive exclusive discount offers and opportunities to participate in various promotions or sales.

Icon for payment system and payment details should be clearly displayed on the home page.

Ensure Social Media Links are prominently displayed to make optimum use of social network to pull more visitors to the site as well as to encourage word of mouth advertising.

Provide customer support features with contact details and online chat options to take care of any pre sale or post sale queries from customers. Online services should typically be available round the clock to take into account different time zones and different periods of activity.

Having an e commerce website provides significant advantages to business with its ability to reach a large mass of people and do away with limitations of space and time. However, a successful e commerce website needs to go beyond displaying products to providing features and options to make shopping fun and convenient for customers.

Ecommerce solutions

The basic purpose of an ecommerce solution is to allow businesses to develop, operate and maintain online sites or stores without any added cost or effort on the part of the owner.

Ecommerce solutions are designed to provide convenient accessibility for online shopping, secure payment integration, online customer service as well as regular updates and enhancements to pull traffic to the site. Advanced ecommerce solutions are highly customizable with ability to provide upto 4,000+ updates and new features.

Almost all ecommerce solutions are designed to be compatible with all kinds of web servers with no added equipment. They also generally include different language options as well as currency exchange rate facility based on the geographies and customer base served by them.

A standard e-commerce solution covers the following:

Ecommerce solutions can be of several types, the main ones being

B2B – Business to Business, also referred to as Electronic Data Interchange (EDI), so called because the solution is provided for businesses who to sell to other businesses who in turn sell either in the same form or with modifications to the end user. This is the most widely used ecommerce solution, constituting approximately 90% of all ecommerce transactions.

Business to Consumer or B2C is comparatively newer ecommerce solution, wherein the end user gains access to the buyer’s network to conduct a transaction, facilitated via internet.  This has gained a lot of popularity in the recent times, offering convenience of purchase.

Consumer to Business or C2B is a relatively new and fast growing ecommerce solution wherein a customer or end user makes a specific service request from the business owner, for instance a planning a holiday package etc.

Business to Employee or B2E ecommerce solution is also known in organizational parlance as an intranet. A rapidly growing ecommerce solution, its purpose is to provide information to employees of an organization and is usually accessible through the organization’s network.

Consumer to Consumer or C2C are typically auction sites, wherein  consumers put up certain items for commercial auction. The ecommerce solution enables other consumers to access the items available on bid and place bids, and then provides a link for both buyer and seller to complete the transaction, and charges a fee for the service.

E commerce

A well designed ecommerce solution can give you that much needed competitive edge to get ahead of your competitors, therefore ensure that you do thorough planning and research on the features to include in your ecommerce solution.

Internet Retail Expo (IRE) 2013

Internet Retail Expo (IRE) 2013, the 4th Edition was accomplished in Gurgaon at Epicentre Convention Hall, from 31st Jan to2nd Feb, 2013 with 800+ distinctive participants attending this show.  We Netcommlabs Pvt Ltd were among the exhibitors at stall no.50. It was a fantastic show with a collection of perspectives, analysis, insights and key aspects of current requirements of the Indian Internet Retail. The conference was structured on diverse theme based sessions; each session brought 3-4 thought leaders forward from different functions of Industry.

Netcomm Labs founded in 1999, focus on the growing and promising Web design industry in India. After having worked widely on the Web development projects for large domestic customers, we expanded into the Web Applications; Intranets & Ecommerce domain with almost 200+ Clients at present from different industry verticals including Retail & FMCG. With a remarkable assortment of  Intranets Softwares, Extranets, multimedia applications, and websites customized web development tools in our portfolio, we displayed all the products and services offered by us for individuals and businesses requirement to survive in Internet enabled world today.

All the services offered by us were displayed clearly including website design and development, software development, business application development, Search Engine Optimization, Open Source Software Customization etc. The activities performed by us included Search Engine Optimization, Open Source Software Customization, and Graphic Design/Multimedia etc. with having knowledge on a wide range of projects which includes ecommerce, social media, e learning software, mobile applications and intranet software.

The IRE 2013 conference focused on assessing current state of retailing in India and inviting discussions on topics which are most essential in present times. It was a great platform for learning about the Indian Internet Retail. Many workshops were conducts for the same. This aim of this workshop was to provide you a outlook on how to design your eStore plan, what are the main considerations, components of the planning phase, decisions, and after a project plan created, what control methods you require to manage your business across numerous stages of growth. I also attended another workshop on Social Media for Customer Acquisition which helped me gain practical insights on using Social Media for driving sales and leads for my organization by relevant Indian and Global Social Media achievement stories.