Technology in Retail—Benefit through Online Stores

Online stores, these days, must do more than simply display products and fulfill orders. Their site must offer an exemplary user experience and this means there should be no point for dissatisfaction at any level for a visitor to their site. It happens so often that a visitor visits a page and finds a product he wishes to buy but it is not in stock. This is but one of the issues online retailers face in their ecommerce enabled website. For online retailers technology is not an option; it is indispensable if they wish to attract customers and retain them.

e commerce software solutions

An online retailer has the option of having an IT solutions provider to maintain their store or have an in-house IT solution to manage all aspects of their ecommerce store. The first would be expensive and not everything may get done in time. The second is by far the better option. With a custom webstore solution, an ecommerce site owner can do a whole lot of functions and features such as:

Create highly refined product categories, cross referenced according to brands, price points and features to make it easy for buyers to pick and buy, with the facility to offer discount coupons and codes, shopping cart, checkout and payment gateway in an easy to use interface. Where payments are involved, naturally a retailer would expect functions such as refunds, returns and credits.

  • Facility to create packing slips, order forms, confirmation, shipping, tracking and invoices.
  • Have the facility of slide show of products and facility that includes zooming in simply on mouse overs
  • Ensure the website is updated and inventory is fully managed
  • Create database of products
  • Create review pages and allow interactivity for existing users to give their comments on the website, shopping experience, services and product reviews.
  • Create database of customers and profile them, with the facility to send out promotional offers
  • Have a 24×7 service support feature and an online chat feature for full support before a buy and after to ensure customer satisfaction.
  • An easy to use console that can be operated by anyone with basic computer knowledge to manage all these functions.

Since one size does not fit all, the ecommerce retail solution needs to be modular and flexible, adaptable to each online shop’s requirement. One retailer may need a package that displays about 150 products in 20 categories while another more extended one may need a solution that allows 1000 products in 100 categories with facility to create sub-categories. The best solution would preferably be open source based and would have functionality to plug into back end financial, database and accounting packages, making life easier for the retailer. Facilities such as data analytics and reporting would help them get insights into consumer behaviors and fine tune marketing policies. With such a retail solution in place, an ecommerce store becomes competitive and can deliver maximum user satisfaction, acting as an extension of their business. One of the tried and tested solutions for ecommerce stores is Quickwebstore, a modular, scalable, package developed by Netcomm Labs, an IT solutions provider with years of experience in diverse IT segments.

NETComm Labs-Specialist in Web store E-commerce

As per data released by comScore, India had an astounding 44 million online retail visitors as on December 2012, which represented just 62% of the online population, highlighting the tremendous potential which still exists to tap more online users to purchase products online. Visitor loyalty has also seen an upward trend as per comScore, with the Indian e-Commerce user making close to six visits a month to an e-Commerce site, which brings to the fore the importance of a well structured and implemented ecommerce solution to draw repeat customers.

In the ultimate analysis, no other aspect is of greater significance for a retailer than the e-commerce software solution that is ultimately employed to display and sell his products and services online. This is particularly true for e-commerce software India due to the very real and visible diversity in the taste and preferences of online users in India primarily based on cultural and religious influences.

There is no dearth of e-commerce software companies offering ecommerce software to clients at highly desirable rates. But like everything else in life, quality should precede all other considerations. Located in Delhi NCR, NETComm Labs has over the years established itself as a leading provider of e-commerce software solutions designed to provide e-commerce facility to retailers to sell products or services online in a highly user friendly and cost effective manner.The benefits of using NETComm Labs ecommerce package India include:

  • Expanded geographical reach
  • Wider customer base
  • Increased visibility through search engine marketing
  • 24 x 7 x 365 availability
  • Improved customer loyalty
  • Reduced marketing and advertising costs
  • Collection of customer data

E-commerce software solutions from NETComm Labs have helped innumerable small retailers to build a good online presence and compete successfully with better known brands. E-commerce software solutions have also evolved both in terms of technology and design over time to meet the growing and differing needs of a globally connected tech savvy generation.  The biggest advantage that successful e-commerce software can potentially provide to a business is the opportunity to extend its user base to a whole new population beyond the traditional bricks and mortar business without adding on significant infrastructure cost.

Located in Delhi NCR, NETComm Labs has over the years built an impressive track record of partnering with leading clients to provide customized e-commerce solutions that have helped these companies make a mark in e-commerce retailing in India. A retailer’s brief regarding the different sections like the Product Catalog, Shopping Cart and the payment gateway etc and their essential functioning form the basis for the Netcomm team to design and develop a customized e-commerce solution to cater to the retailers specific needs. A recent success story relates to Netcomm Labs successful partnership with NewU in developing e-commerce software that enabled New U to expand its beauty retail business beyond the major metros to target the growing beauty conscious population in the smaller towns and cities.

With many more such successes to its credit, Netcomm Labs is the preferred partner of choice for providing timely and cost effective ecommerce software solutions.